A fine hairdo makes a fine BYRD

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Okay, let’s get this straight… so there really is a Pomade out there that caters to the surfing lifestyle. Why a pomade if you are going to be going into the ocean anyway? Whats the point..? Read more from this interview we had with owner Chase of BYRD Hairdo products.

1. Where are you located?

We originated in Newport Beach but are now based out of Culver City, CA

2. When did you start this business?

November 2012

3. When did you realize that this is what you wanted to pursue?

Being from Newport, the hub of surf culture, I grew up surfing as an amateur and now professionally with Quicksilver. You could presume that a surfer starting a men’s hair care line with nothing to do in the cosmetics industry is obscure. Having your own look and style and paying attention to your appearance were traits bred in me. In the early stages of high school my friend introduced me to Murray’s and I was hooked on pomades ever since. I feel like things just fell into place after that. Between my surfing career and business, I keep myself busy. It’s a pretty rad thing when work doesn’t really feel like work.

4. Describe a few steps you took to make this happen.

There was never a pomade I loved that catered to my everyday surfing lifestyle being in & out of the ocean. Murray’s take weeks to wash out and all others would sting my eyes and fluff my hair. I wanted a great all around pomade that I could throw in, go surf and come out with the same salty slick. I started making home batches of pomade with melted down beeswax and essential oils in crock pot. After all those failed, I researched a team of chemists to work with on the first Byrd pomade samples. After some months of testing, the idea realized and BYRD Hairdo Products was born.

5. How would you deal with a customer who didn’t know what they wanted?

The Byrd customer is confident in their style but if they were having trouble deciding on a product, we’d point them in the right direction.

6. What are some of your accomplishments as a business?

The Byrd flock has come a long way in a year and 5 months. The latest project in the works is our addition to the pomade collection. Our Matte and Light pomades are soon to launch this summer and we are fired up about them.

7. What do you believe makes a quality product?

You can spend months perfecting details and packaging which are a huge part of positioning your product but when it comes from you, that’s what makes it special.

8. Where do you get your inspiration from?

Surf culture, fashion, traveling around the globe.

9. What advice do you have for aspiring entrepreneurs?

Attitude is everything. There’s a quote from Benjamin Franklin I read whenever I’m in a rut. “I didn’t fail the test. I just found 100 ways to do it wrong. “ Maybe attempt #101 will succeed.

10. So you have a Barbershop, eh?

Yes, we have a barbershop here at our office in Culver City but its only operational during the Slick Saturday events we have.

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11. What is Slick Saturday? 

Byrds presents Slick Saturdays once a month at our creative space/ office/ barbershop/ home in Culver City. We provide fine cocktails and fresh cuts to all our friends and fans of Byrd.

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12. Where can readers find out more about you and your work? 

Website: byrdhair.com

Instagram: @byrdhair

Facebook: facebook.com/ByrdHair

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Byrd Products:

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Shop at http://www.pomades.com

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LOOK SLICK BY BYRD from Jon Hechtkopf on Vimeo.

Look out for their new product line launching in a few months!Untitled-1

 

How to: Trim your Mustache

579937e16c445e576f4fb85042f03823There are many mustache shapes, styles and sizes these days. This trimming tutorial will give you the basics to trim and shape the mustache you want.

You will need:

Firstly know what style mustache you want. Then once you have figured that out we can begin.

Dampen your mustache with water and comb through the hair with the fine-toothed comb. Look for long hairs that are sticking up or that are too long. Trim those hairs! Start at the middle of your mustache and work your way outwards. This helps maintain the length and bushiness of your mustache. After that move to trimming above the top lip. keep the middle of the mustache short, just above the pink of the top lip so you are able to eat and drink without it getting in the way or smelling.  Secondly, trim the top of the mustache for shape and definition. Some mustaches are uneven in this area below the nose and that’s okay, all you need to do is use a mustache razor. This is a quick and simple task.

Once you have trimmed those extra hairs away then move onto the next area, the bottom of the mustache. The bottom of the mustache is trimmed for a smooth even line otherwise your mustache will look uneven.This helps keep even parameters around the mustache. See diagram below:

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Once the trimming is taken care of and the areas are under control you can use the mustache wax. Apply it to your index finger, middle finger and thumb and rub them together so the wax warms up a little between the fingers. Then slowly apply the wax on your mustache. When applying the wax to the mustache make sure you squeeze your mustache to really get the wax in the hairs. Towards the ends twist the hair with your fingers to get a curl at the end. This method will keep the wax rooted into the mustache. Do this a couple times until you feel satisfied with the style and curl.

Voila, you are done!

That simple!

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What exactly is Pomade?

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picture via: www.type550original.com/

What exactly is pomade?

According to dictionary.com Pomade is a scented ointment, especially one used for the scalp or for dressing the hair or to dress with pomade; apply pomade to. Pomade pronounced,  [po-meyd, -mahd, poh-] Pomades makes hair look slick and shiny. It does not dry out and forms a thick layer of grease on the hair which takes a few washes to get out. i guess the great thing about pomade is that you don’t have to wash your hair often and it still looks good. I’m definitely not trying to promote not washing your hair. Wash it hombre! A new application of pomades always looks better. Pomades can wash out by using warm water and/ or a high detergent shampoo or oily shampoo.

Where did Pomades originate?

Pomades originated in the mid 1950’s. The name pomades comes from a Latin/European background. The french word ‘pommade’ and the italian word used ‘ pomata” means ointment. The Latin word where pomades originated from was ‘poma’ or ‘pomum’ which means apples. This is because mashed apples were the original ingredient in this ointment. Pomades goes as far back as Elvis Presley, pomades was the ingredient to his signature hairstyle and it’s still styling to this day!  Today we see many artists rocking the pomp and using pomade such a Bruno Mars, David Beckham and Zac Efron. Pomades is definitely a trend in 2014 and is only going to get bigger.

What are the different Pomade bases?

Oil based pomade – Grease. Petroleum-based. Mineral-oil based. Oil-based refers to products who have a base ingredient by weight that is a water insoluble. This product takes a lot more washes and a de-greaser to get the pomade out of your hair.

Water based pomade – Water is the main and predominant ingredient. This product can be washed out with water.

How can you use a pomade?

Well, originally it is used in hair to style and get the hold you are wanting for your hairstyle. Now I have seen and heard of barbers and customers using pomades as mustache wax.  The Pomade gives them the firm hold they are looking for and has a two for one deal that comes with using a pomade. Why not kill two birds with one stone!

Some of our favorite products from www.pomades.com:

Uppercut Deluxe Pomade

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Rumble 59 Schmiere Hard Hair Pomade

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Admiral Pomade, Strong Hold

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Reuzel Grease Medium Hold

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How to Style: Hair

4fa921bcc41a810ebaede0b7cd389b15Want this look? Not too sure which product to use? Do you have thick hair or thin Hair?

This look can be achieved with slight waved or straight hair.  Use two fingertips with of wax or hair paste to achieve this dry, messy style. Place the paste/wax on the palm of your hand and warm it up creating heat to easily apply. Then work through dry hair from ends to roots. Make sure you have enough in you hair but not too much that it starts clumping.  Use your hands to apply to your hair to style, do not use a comb, and place as desired, rubbing palms back and forth on hair.

Take a look at these products below that will help you achieve this look with ease: They can be found here: www.pomades.com

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Product: Imperial Premium Barber Grade Matte Pomade Paste

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Product: Uppercut Featherweight Hair Paste

HR_465-038-00_baxter-of-california-clay-pomadeProduct: Baxter of California Clay Pomade

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