Inspired Style: Alex Turner for GQ

alex-turner-gq-magazine-september-2013-fashion-01Pomades, 1960’s and the Greaser look is back! Alex Turner from the Arctic Monkeys is looking swag in his pomade look for hi feature in GQ Magazine. We are inspired by his style and lifestyle. He rocks his Pomade really well.

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What exactly is Pomade?

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picture via: www.type550original.com/

What exactly is pomade?

According to dictionary.com Pomade is a scented ointment, especially one used for the scalp or for dressing the hair or to dress with pomade; apply pomade to. Pomade pronounced,  [po-meyd, -mahd, poh-] Pomades makes hair look slick and shiny. It does not dry out and forms a thick layer of grease on the hair which takes a few washes to get out. i guess the great thing about pomade is that you don’t have to wash your hair often and it still looks good. I’m definitely not trying to promote not washing your hair. Wash it hombre! A new application of pomades always looks better. Pomades can wash out by using warm water and/ or a high detergent shampoo or oily shampoo.

Where did Pomades originate?

Pomades originated in the mid 1950’s. The name pomades comes from a Latin/European background. The french word ‘pommade’ and the italian word used ‘ pomata” means ointment. The Latin word where pomades originated from was ‘poma’ or ‘pomum’ which means apples. This is because mashed apples were the original ingredient in this ointment. Pomades goes as far back as Elvis Presley, pomades was the ingredient to his signature hairstyle and it’s still styling to this day!  Today we see many artists rocking the pomp and using pomade such a Bruno Mars, David Beckham and Zac Efron. Pomades is definitely a trend in 2014 and is only going to get bigger.

What are the different Pomade bases?

Oil based pomade – Grease. Petroleum-based. Mineral-oil based. Oil-based refers to products who have a base ingredient by weight that is a water insoluble. This product takes a lot more washes and a de-greaser to get the pomade out of your hair.

Water based pomade – Water is the main and predominant ingredient. This product can be washed out with water.

How can you use a pomade?

Well, originally it is used in hair to style and get the hold you are wanting for your hairstyle. Now I have seen and heard of barbers and customers using pomades as mustache wax.  The Pomade gives them the firm hold they are looking for and has a two for one deal that comes with using a pomade. Why not kill two birds with one stone!

Some of our favorite products from www.pomades.com:

Uppercut Deluxe Pomade

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Rumble 59 Schmiere Hard Hair Pomade

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Admiral Pomade, Strong Hold

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Reuzel Grease Medium Hold

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How to Style: Hair

4fa921bcc41a810ebaede0b7cd389b15Want this look? Not too sure which product to use? Do you have thick hair or thin Hair?

This look can be achieved with slight waved or straight hair.  Use two fingertips with of wax or hair paste to achieve this dry, messy style. Place the paste/wax on the palm of your hand and warm it up creating heat to easily apply. Then work through dry hair from ends to roots. Make sure you have enough in you hair but not too much that it starts clumping.  Use your hands to apply to your hair to style, do not use a comb, and place as desired, rubbing palms back and forth on hair.

Take a look at these products below that will help you achieve this look with ease: They can be found here: www.pomades.com

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Product: Imperial Premium Barber Grade Matte Pomade Paste

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Product: Uppercut Featherweight Hair Paste

HR_465-038-00_baxter-of-california-clay-pomadeProduct: Baxter of California Clay Pomade

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Interview: Pomades.com

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We stopped by the Pomades headquarters and had a great time viewing all the different hair care products they carry. Pomades imports new and unique brands from all over the world. We had a great time sitting down and asking the creative genius some questions.

Where is Pomades Located?

Orange County, CA

When did you start this brand?

Pomades.com launched in mid-2002

When did you realize you wanted to do this?

I checked Facebook one day and one of my friends said something like, “Anyone know where I can copy some pomade?” and a light went off that there aren’t too many options that are quick and easy.

What are some of your favorite brands?

It’s hard to choose because we carry a lot of brands, but one of our first was Geo F Trumper Blue Hair Pomade.

Where can readers buy your product?

They can view and purchase our products on www.pomades.com. Also check out www.thestache.com and www.royalshave.com

What do you believe makes a quality Pomade?

It’s about what it does for you. It’s got to make you look good, smell good and feel good.

What advice do you have for Pomade users?

Experiment with different hairstyles and pomades. You may currently like one style or pomade, but we recommend giving some other ones a try. Also, mixing them into a little cocktail also works so if you like the hold of one, and the scent of another – throw them together!

Where can readers find out more about you and your work?

You can visit us at www.Pomades.com or stop by our office in Costa Mesa, CA. We’ll be happy to meet you and pass along some pomade samples.

wade

model: wade poezyn

Cheers!

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