Are you one that travels or is on the move constantly? Men, let’s get real. We put things in our pockets because that’s just where we keep things. Its easier – we carry nothing! Our belongings are right by our side and it’s easy to access them whenever we want. There’s one thing though… Those of you that love your cologne ( me being one of them!) where on earth are we supposed to put that big chunky bottle? in our pocket? no! so now what? Well, this is where FULTON & ROARK come along and make this a whole lot easier! We had the privilege to interview the guys behind FULTON & ROARK…check them out.
1. Where are you located?
2. When did you start this business?
3. When did you realize that this is what you wanted to pursue?
We recognized that there are a ton of great products out there, but we felt like none really focused on creating thoughtfully crafted products based on what men really want/need out of the products. We thought that the product in greatest need of improvement in terms of functionality was cologne. So, we created a solid (wax-based) cologne. The medium itself seemed to really make sense so we set about creating a product that was all about the fragrance, but with packaging that would fit well into a guy’s lifestyle (pocket-able/ shatterproof/ travel friendly). We certainly weren’t the first to create such a product, but we think ours is the best out there.
4. Describe a few steps you took to make this happen.
We did a lot of testing. Our friends got all kinds of samples and let us know their thoughts, until we finally landed on our three fragrances Hatteras, Tybee, and Shackleford.
5. How would you deal with a customer who didn’t know what they wanted?
We get e-mails all the time asking about the fragrances, and which one they might like. Fortunately we created these to be distinct from each other, in the most simplistic terms; woodsy, clean, and green. Generally when you boil it down and lose all the extravagant terminology, guys know what they want.
6. What are some of your accomplishments as a business?
#1 seeing retailers and direct customers come back and ask for more after running out! Once this started happening early on we knew we had created something that people appreciate.
7. What do you believe makes a quality product?
For us quality is in the ingredients and functionality of your ingredients. For example, with our solid cologne we wanted to create a product that highlighted the premium essential oils we work with so we developed a wax base using Ceresin Wax that is completely fragrance free then layered on other scent neutral carriers to ensure the fragrance lasted a long time. We also worked to ensure that there would be no shine upon application. Since we use very high quality fragrance ingredients, we worked hard to ensure that the base performed really well for our customers, and allowed the fragrances to stand out. We are currently working through the same process with our upcoming shaving products.
8. Where do you get your inspiration from?
We derive a lot of inspiration from the concepts behind Human Centered Design. Which ultimately means when it came to creating our current line of solid colognes and our in the works shave products we talk to all kinds of guys and work with The Clubhouse Salon for Men here in town who can get of tons of feedback from all their customers.
9. What advice do you have for aspiring entrepreneurs?
“Simplicity, simplicity, simplicity!” -Henry David Thoreau
10. Where can readers find out more about you and your work?
Shop these products at www.royalshave.com